In The Media

Student Hopes to Change to World
 BY DORI ZINN
http://www.universitypressonline.com

 

As college students, most of us only dare to dream that our minimal contributions to society are actually going to help humankind. Victor Hugo Vaca is not "most students."

Vaca is currently a full-time graduate student in the Liberal Arts Masters Program at FAU. Along with that, he owns four businesses: a marketing company, a real estate company, an investment company, as well as his most recent project - his own Web site.

What's his secret? "I don't watch too much TV," he quips.

His Web site, vhvii.com, welcomes people into his world of art. His newest project: trying to save the world. However, it didn't quite start out that way.

"I began the site to inform people, mostly in my [apartment] building, about the corruption in the housing market," Vaca said. "I started noticing that people other than the residents were reading, so I thought, let me deal with other issues."

His big plan is the Modern Art Music Movement (MAMM). The movement combines visual artistic expression with music, designed to captivate audiences into the realm of Vaca's perception of trying peace, as opposed to war.

Currently, Vaca's Web site gets over 70,000 hits a day. However, he's running a one-man show. No advertisements on television or radio. The only way people find out is through word of mouth.

"I'm raising awareness through art and music," he says. "[We] want to raise kids in a world that's not fucked up the way it is now."

Vaca's movement begins with public displays of how he gets his artwork completed. He conducts the project in a nightclub, usually in downtown West Palm Beach or downtown Fort Lauderdale. For the music, he has a DJ or band that plays. "The way the DJ plays the music controls the way the art comes out," he says.

FAU senior Josh Wetherington has been a DJ for Vaca's performances before. "He sets up his canvas right in front of the DJ booth on the dance floor to really get the vibe of the crowd," Wetherington says. "It's a lot of fun and definitely progresses both of our art forms by working together."

Wetherington and Vaca currently perform every last Saturday of the month at the Underground in West Palm Beach. This portion, however, is only a small part of the entire movement.

"No one understands what I'm doing because it's never been done before," he says. "Trying to create a peaceful world is not easy."

But if anyone can pull it off, it would be Vaca. At least that's how Professor Lawrence Klatt feels.

Klatt, a professor in Management Business and the head of the Entrepreneurship Program at FAU, says that Vaca isn't satisfied with his status quo. "He's an innovative and creative type of individual," Klatt says. "He's ambitious and challenges tradition. He'll be very successful."

Vaca believes that kids today are living in the "Lied to" Generation. He says that we only look at what is given to us, and we don't look further than that. With this project, he hopes that people, especially young adults, will start to question the false information they have been fed for so long. "I think it's important to be curious. When you stop questioning, that's when you run into problems."

Questioning may have gotten Vaca in a little bit of trouble when he was exposing corruption in his own apartment building. But currently, it has paid off. The evolution of his Web site has brought in international viewers.

"Some of my biggest audiences are in Japan, China and Korea," he says. "I want to show people that not all Americans are bad."

Vaca says that he gets e-mails every week from mothers whose children spend hours on his Web site, learning about cultures. He is even scheduled to go to China later this year for a one-month exchange program. He hopes that by the end of the year, his site and peace plan will be global.

   
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